You have probably organized an event before. The chances
that it did not go as planned are pretty high if statistics on this subject are
anything to go by. If you have however not organized one and the need for one
seem to be weighing you down, I hope this article will be of great help to you
too.
There are three basic phases of any event: the initial
stages when you are planning it, the event itself and the post event stage. What
you do at each of these stages determines how successful the event will be or how
successful future events will be.
Preparatory
stages
At
this stage, you need to get everything in order. Let us assume for a moment
that you have a venue, name of event, lists of speakers and the activities that
should take place during the event. Now, what you need to do is spread the
word. The advent of the internet and especially the social media has opened a
lot of spaces for businesses. Facebook and Twitter can help you get the results
you need. Update appropriate statuses and tweet using your event’s hash tags. Keep
you pages active and respond to tweets and comments. You may also want to write
press releases and send them to journalists. Use your blog to also keep people
informed. The important thing at this stage is to let the right people get the
right information. Simple.
The
event
This
has nothing to do with the movie or series. When the event is going on, let
other people know that it is. How? The social media. Continue tweeting and
updating on Twitter and Facebook respectively giving information about how
everything is “going down.” Keep people interested. Share pictures and short
videos of the event. Let the pictures and videos tell the story.
Post Event
Now
that the event is over, don’t think that is the end. Review the event, ask yourself what is it that
you could have done better and such questions. Post pictures and videos on
Facebook, Twitter and Youtube. Do not forget to update your blog with articles
reviewing the event. And of course thank the attendants and remind them of the
next event.
Well,
I hope that gives you the idea!
Karani Kelvin - sirkarani@gmail.com - I also blog at Our Words, Our Voices (poetry). Stop by and let me know what you think.
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