Do you know what branding is? You should!

Do you know what branding is? You should. There is no one definition of the term, but however you want to explain it, you should always keep it in mind.

Let us put it this way: when you think soft drinks what name comes to your mind? How about mobile telephony? How about beer? How about banking? 

I have no way of telling which names my questions conjured in your mind but I know this for certain: they are all of strong and reliable brands in the market. Now that is what branding is all about!

Every streetwise entrepreneur will tell you that getting their business to be recognizable brands is the greatest achievement. There cannot be greater joy for any businessperson than to see there business taking a lead in the market.

Branding is no easy task. It takes time and a lot of effort. Good news is, it pays off!

The choice is always with the entrepreneur, you have to decide what your business will become. You alone decide whether it ends up like any other business or joins the ranks of the reputable brands.

Maybe you should revisit the parable of the sower. Then, perhaps, you should ask yourself what seed your business idea is. 

- Karani Kelvin - sirkarani@gmail.com